The Next Promise of Design
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Alice Rawsthorn
Alice Rawsthorn is the design critic of the International Herald Tribune. In her weekly Design column, published every Monday, Alice explores new directions in every area of design and its impact on our lives. Her column is syndicated to other newspapers and magazines worldwide. A prominent broadcaster and public speaker, Alice also writes the column for the New York Times Magazine. She speaks at important international events including the annual meeting of the World Economic Forum in Davos.
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Rotterdam design prize
The Rotterdam Design Prize is a biennial prize that recognises the cultural social qualities of Dutch design. The prize and the associated exhibition (link to Boijmans) show the most important creative visions that have assumed a special position in the design profession in the preceding years.
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gDiapers
Rawsthorn: ’In the future, design will aim just as much at reducing the number of objects as at producing new ones. Nappies that are biologically degradable and do not, like the ones we have today, take 500 years to disappear.’
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iPnone
‘The increase of completely new products will decrease in the future’, says Rawsthorn. ‘With the arrival of products such as the iPhone, Apple earns more from virtual products than from tangible products. That is what is truly innovative about the iPhone: you can update it without having constantly to buy a new one.’
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Joost Grootens, winner of the Rotterdam Design Prize 2009
In 2009 Studio Joost Grootens won the Rotterdam Design Prize which was presented to him by Alice Rawsthorn after this lecture. Grootens studied architectural design at Gerrit Rietveld Academy in Amsterdam from 1990 to 1995. After completing his final project – an interactive cd-rom on the complexity of architectural representation – Grootens went on to found his own studio. Between 1995 and 2000, he completed a number of projects in the fields of architecture, interactive media and public space. 1998 marked a turning point during which he designed his first book – Metaspaces, published by Black Dog Publishers in London. Since 2000, he has almost exclusively designed books in the fields of architecture, urban space and art, specialising in atlas projects, designing both the maps and the books themselves. His clients include 010 Publishers Rotterdam, Nai Publishers Rotterdam, Lars Müller Publishers Baden and Phaidon Press London.
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Design for everyone
‘Design is still too often directed at people who have no use for it at all’. According to Rawsthorn, designers in the future should not concentrate on the 10% of mankind that already has everything, but should design for the other 90% who hardly have access to food, shelter and clean water.’
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One Laptop per Child
The project ‘One Laptop per Child’ aims at providing four million children in the next two years with a robust and cheap laptop. Rawsthorn: ‘Ideally, the design of the future will not arise here and be shipped over there, but be designed there from the start.’
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The Next Promise of Design
Making products without guilt feelings: that is, according to the British design critic Alice Rawsthorn, the task facing designers. Rawsthorn, respected design and fashion journalist at the International Herald Tribune and Chair of the international jury for the Rotterdam Design Prize 2009, gives her vision on the future of design in this speech. How do designers want to relate - and how can they relate - to the major issues of the 21st century? In the subsequent session, under the leadership of design critic Gert Staal, the specific qualities of Dutch Design in 2009 were discussed.
credits
Video & editing: Robert Andriessen (Dutchdesignlab)
